Google Adwords | Latest Search fundamentals questions & answers 2019

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

• Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
• Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
• Increase bids for ads with the lowest average position and clickthrough rate (CTR)
• Increase bids on relevant keywords with low clicks and clickthrough rate (CTR).

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

• A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
• A call-to-action like “Visit our gym now”
• Add a promotion like “20% off fitness classes”
• Add a call-to-action like “Sign up for a free trial”

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies

• AdWords policies can help web user distinguish between ads and search results
• AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users
• AdWords policies can keep disapproved ads and websites out of organic search results
• AdWords policies can help keep ad costs low and affordable for advertisers

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

• Include call-to-actions, such as “Find the nearest location”
• Information about Italian food in the description
• Use the same headline and description as other advertisers
• An exclamation point in the display URL

When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

• Negative match keywords
• Broad match keywords
• Exact match keywords
• Phrase match keywords

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

• Maximize clicks
• Enhance cost-per-click (CPC)
• Target return on ad spend (ROAS)
• Target search page location

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

• cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
• cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
• cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
• cost-per-click (CPC) goals to raise your bid when a conversion is more likely

Which delivery type shows your ads at an even pace throughout the day?

• Accelerated delivery
• Standard delivery
• Delayed delivery
• Optimized delivery

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

• 0.01
• 0.5
• 0.51
• 0.1

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

                                                             or

Print, TV and radio advertising typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

• AdWords budgets can only be set once annually and require a fixed commitment
• Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive
• Online campaigns generate clicks, whereas other channels generate exposure
• Budgets cannot be applied to online campaigns due to constant changes in traffic

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

• Create multiple ad groups that target different devices, and monitor the results
• Set up an experiment to test which device he should target
• Create multiple campaigns that target different devices, and monitor the results
• Segment his campaign statistics table by device

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network?

• It encourages people using mobile devices to install your app
• It lets people who see your ad get directions to your store on Google Maps
• It directs people to your online store to purchase your products
• It allows you to show your ad on app categories that you choose

Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

• Increase the maximum cost-per-click (CPC) bid
• Change the ad delivery method from “Accelerated” to “Standard”
• Lower the daily budget amount
• Pause the campaign to stop showing ads and accruing costs

How are rich media ads different from other ad formats?

• They are displayed on the Search Network
• They are a type of text ad
• They are static image ads
• They are ads with animation or other types of motion

What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

• Quality Factor
• Ad Rank
• Quality Score
• Ad Score

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

• Google Ads only shows an ad for keywords with proper spelling and plural forms
• Your keyword list would be disapproved based on Google’s advertising policies
• Google Ads can automatically include these variations for you
• Broad match includes the exact words and phrases a user searches for

Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

• Number of clicks on her ads and costs to produce her purses
• How many times her ads have been viewed and clicked on
• Number of clicks on her ads and revenue they generated
• Costs to produce her purses and revenue generated from her ads

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

• Mobile bid adjustments
• Target return on ad spend (ROAS)
• Target search page location flexible bidding strategy
• Cost-per-acquisition (CPA)

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

• Online advertising is always less expensive than traditional media
• Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
• Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
• Traditional media generates exposure, but online advertising campaign can guarantee sales

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand2

• Increase the daily budget and add text ads with clear call-to-actions like “Buy now”
• Use a balanced combination of broad-, exact-, and phrase-matched keywords
• Add affinity audiences targeting people interested in green living and beauty
• Target large metropolitan areas where people are more likely to encounter her product

You would choose to advertise on the Google Search Network if you wanted to:

• reach customers browsing websites related to your business
• reach customers while they’re searching for your products or services
• choose the types of websites where you want your ads to show
• choose from a range of ad formats, like video and image ads

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

• A page with information on instrument rentals and a contact form
• His homepage, with links to instrument sales, rentals, and music lessons
• A page with information on music lessons and a contact form
• A page with a wide selection of instruments for sale

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

• The profit derived from a paid click
• The bids of the next closest advertiser
• The average profit per conversion
• The Quality Score of the keyword

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

• Use a location bid adjustment to increase bids for customers in Tokyo
• Create a separate ad group to target ads and bids for Tokyo
• Use the user location view to understand if people who click your ads are located in Tokyo
• Refine where your ads show by adding the keyword “Tokyo”

What happens as a result of a search campaign consistently meeting its daily budget?

• Accelerated ad delivery
• Higher average cost-per-clicks (CPCs)
• Fewer sites targeted at once
• Missed potential ad impressions

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

• Reach and frequency data
• Cost-per-thousand-impressions (CPM) bidding
• Call extensions
• Placement targeting

Paige’s Pet Store is deciding on keywords for a new Google As campaign. How should Paige set up her AdWords keywords?

• Use negative keywords for terms that are related to pets and animals.
• Use general keywords to reach a specific audience.
• Bundle similar keywords together in one ad group based on common themes.
• Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.

Which targeting option can help you reach people who’ve previously visited your website?

• Device targeting
• Demographic targeting
• Remarketing
• Interest category targeting

What’s one of the main benefits of using ad extensions?

• Extensions increase your reach by showing your ad on more advertising networks
• Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
• Extensions provide additional information to make your ads more relevant to customers
• Extensions are automated so you don’t have to create your ads

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

• Improve Quality Score and increase cost-per-click (CPC)
• Decrease cost-per-click (CPC) and increase daily budget
• Decrease cost-per-click (CPC) and decrease daily budget
• Improve Quality Score and decrease cost-per-click (CPC)

Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

• Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.
• Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.
• Create an account for each product Susan’s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.
• Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.

You can use Keyword Planner to identify:

• the number of negative keywords you should add
• the amount of traffic potential keywords you might get
• which text ads are performing best based on your keywords
• webpages where your ad can appear based on your keywords

Which statistic indicates how often a click has led to a conversion?

• Cost-per-conversion
• Clickthrough rate (CTR)
• Conversion rate
• Converted clicks

Why should you link your client’s Google Ads account to Search Console?

• See how your ads performed when triggered by actual searches
• See how often your ads rank higher in search results than those of other advertisers
• See if people reach your client’s website via ads or organic search results
• See which campaigns have the biggest changes in clicks, costs, and conversions

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

• measures trends relating to the search terms people have used before seeing your ad
• focuses on getting customers to complete an online purchase
• shows you which ads lead to customer actions that have value for your business
• automatically gives you personal details about the people who convert

Your ad can show on the Google Search Network when someone searches for terms that are similar to your:

• Keywords
• Placements
• Website
• Ad text

You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

• creating ads that include terms or phrases people are searching for
• creating relevant ads and keywords, but not using ad extensions
• creating ads that link to a generic landing page
• creating high-quality ads and landing page/ creating relevant keywords and ads, and using ad extensions

Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

• Use the Search terms report to see the termspeople were searching for when her ad was shown.
• Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers.
• Use the paid & organic report to see howoften her website pages are showing in Google’s free organic search results.
• Track the clicks and clickthrough rate (CTR)of her ad campaign.

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

• $2
• $1.24
• $1
• $1.26

You can use audience targeting to show your ads to:

• specific websites, based on specific interests
• groups of websites, based on specific interests
• specific groups of people, based on their interests
• specific groups of people, based on their location

How are negative keywords different from other keywords?

• They make your ad appear for search terms that you don’t want.
• They prevent your ad from showing for search terms that you don’t want.
• They can only be used for ads on the Display Network.
• They can increase your costs.

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

• Interest category targeting
• Demographic targeting
• Contextual targeting
• Keyword targeting

If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

• Keywords
• Audiences
• Placements
• Topics

which ad extension would you use for an advertiser who has a chain of restaurants?

• Seller ratings
• Location extensions
• Sitelink extensions
• Previous visits extensions

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?

• Google’s Search Network will help her target people who are more likely to download her app
• She can use keywords like “mobile app” to target people who are more likely to download her app
• Google’s Display Network includes many mobile apps where she could show her ad
• She can use mobile app extensions to reach users in apps

Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and:52

• the daily budget you’ve set
• your historical conversion rate
• the expected impact of extensions and other ad formats
• the search ranking of your website

Research for a client who owns used car dealerships show that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

• Remarketing
• Keywords
• Topics
• Placements

Which of the following items is not a component of Quality Score?

• Landing page experience
• Maximum cost-per-click (max. CPC) bid
• Ad relevance
• Expected clickthrough rate (CTR)

Which two bidding strategies can boost brand awareness and recognition? (Choose 2)
(Select All Correct Responses)

• Cost-per-view (CPV)
• Cost-per-acquisition (CPA)
• Cost-per-click (CPC)
• Cost-per-thousand viewable impressions (vCPM)

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

• Create a campaign with ads and keywords written in French
• Create a campaign targeting Paris and languages other than French
• Create a campaign targeting French and regions other than Paris
• Create a keyword list with the exact match keyword “Paris” and negative keyword “France”

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

• create additional AdWords accounts for low-performing keywords
• create duplicate ad groups with identical keywords and different ad variations
• compare campaign performance to that of individual competitors
• determine if campaigns are meeting overall marketing and conversion goals

Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?

• Create multiple campaigns, each with a set of related keywords
• Create campaigns based on the structure of his client’s website
• Create one campaign with a broad selection of keywords
• Create one campaign for all the products his client offers

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

• They should use device targeting
• They should use placement targeting
• They should use location targeting
• They should create remarketing lists for search ads

How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?

• Create two separate ad groups, each targeting one of these locations.
• None of the above. AdWords can’t target users in specific locations.
• Create two separate campaigns, each targeting one of these locations.
• Create two separate accounts, one for each of these locations.

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

• they perceive her products
• likely they are to become a regular customer
• they interact with her website
• likely they are to click her ads

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

• Pause your clients’ campaigns and recreate them in your manager acccount
• Use your clients’ sign-in information to access and manage the accounts
• Link the client accounts to your My Client Center (MCC) manager account
• Consolidate the 3 accounts into a new AdWords account you create

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

• Shopping Ads can only appear on retail websites.
• Shopping ads can only show on pre-roll video ads on YouTube
• Shopping ads can appear on Google Search partner websites like YouTube
• Shopping Ads can only appear on Google.com

Which client would you advise to use radius targeting?

• Luis, whose e-commerce business delivers nationwide
• Denise, whose service can reach customers within 30 miles
• Christopher, who wants to promote his new product in select cities
• Mabel, who wants to exclude her ads from certain cities

An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?

• Shopping ads
• Ads with extensions
• Video ads
• Image ads

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

• Karen’s ads often show below her organic results for the search query
• People who see Karen’s site in relevant organic search results often click through to her site
• Karen’s ads don?t often show for the search query
• Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’

Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him:

• show ads when someone searches for dance classes
• match his ad text to what people are searching
• pick the most popular keywords for his campaign
• show ads on dance websites and YouTube videos

Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

• Topic targeting
• Placement targeting
• Location targeting
• Intuitive targeting

Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

• App promotion ads
• Shopping Ad/Product Listing Ad
• Image ads
• Sitelink extensions

What’s the benefit of having multiple ads in an ad group?

• AdWords will automatically match each ad to the keywords it’s most relevant to
• Ads are only eligible to show ad extensions if there are more than one ad in that group
• Ads are only eligible to show at the top of the page if there are more than one ad in that ad group
• When using optimize for clicks, Google Ads will automatically rotate your ads and give the best performing ones a better chance of showing more often

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

• “Search Network with Display opt-in”
• “Search Network”
• ”Shopping”
• “Display Network”

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